Audit of The Fitness Official –

Rating: F
Brands Reviewed: Fuel, Sole, LifeFitness

Audit Results

There is not a whole lot to say about The Fitness Official because there is not a whole lot on the site. In fact, because there is so little on the site, it’s hard to determine what the purpose of the site actually is.

Here’s an excerpt from the About Page:

“. . . our criteria is based and weighted on more than simply the product itself. We speak more specifically to the online consumer and take into account all parts of the process for our recommendations. We base our reviews on overall product quality, price, sales support (Q&A), website navigation, shipping, warranty and customer service.”

At first glance, I thought this website reviews fitness equipment (the Fitness Equipment Reviews Page is a bit deceiving) but I’ve concluded that it is actually a site that reviews the brand of fitness equipment rather than individual fitness equipment.

Total, The Fitness Official reviews 3 fitness equipment brands: Fuel, Sole, and Life Fitness. That’s it. There are a total of 3 reviews on the entire site and those reviews are based on “overal product quality, price, sales support, website navigation, shipping” and so on.

So my question is, “Are their reviews actually helpful?” Obviously I’m not going to judge a site on what kind of things they review (I review treadmill review sites for heaven’s sake) so good for The Fitness Official to think of only reviewing specific brands instead of individual machines. But as far as their reviews go, they’re really not that helpful.

They have Life Fitness into an “Above $2000″ category which doesn’t exactly make sense because not all Life Fitness equipment is going to cost more than 2000 dollars. The same goes for Fuel and Sole but they are placed in other price categories.

So the reviews themselves don’t really make sense and, perhaps a bigger issue, is they only review 3 brands. If those three brands were reviewed a bit better, it might not be such a big issue. The site would still be a bit misleading but at least there would be some good, quality information to behold.

Some of the better treadmill review sites actually review the brand AND the individual treadmills. Take Treadmill Review Guru for example. When you click on a brand, you will see 5-9 decent paragraphs describing the brand as a whole. The Treadmill Review Guru mentions the strengths and weaknesses of the brand so you get a better feel of the type of company you’re dealing with before you dive into the product reviews.

The Fitness Official is on the right track. Not many treadmill review sites actually step back and review the manufacturer, but The Fitness Official would do well to include some product reviews to go along with the reviews of the brand.

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