Audit of Treadmill Adviser –

Rating: B+
Brands Reviewed: Bowflex, Epic, FreeMotion, Horizon, Image, LifeSpan, Livestrong, NordicTrack, Precor, ProForm, Reebok, Smooth, Sole, Yowza

Audit Results

The Treadmill Adviser is a great site if you’re looking for an in-depth look at the specifications of a treadmill. For example, say you want to know more about the NordicTrack T5.7 treadmill. Treadmill Adviser will give you all the haughty details of each feature included with the T5.7 treadmill from the fold-up capabilities to iFitLive.

Now, do you really need two paragraphs explaining the benefit of a fold-up treadmill? Isn’t it obvious that “space saving technology” will help you, well, save space? That isn’t something I need to spend five minutes reading about.

For most people, reading the specs of a treadmill is going to be most valuable coming straight from the manufacturer. What we normally like to see from these third party affiliate sites is something new, something more. While expounding on the fact that iFitLive is awesome, that doesn’t mean much. We know it has iFitLive, so what? What do you like so much about it and why? The answers to these types of questions will not be found at

What Treadmill Adviser fails to do is provide the reader with some kind of first-hand review. I would bet that whoever built has never touched a treadmill in their life. If they have, there’s certainly no indication of that.
Each review outlines the specs of each model and then has a summary at the end. This is where you will typically find a review of some kind. A good treadmill review site will say something like this:

“For the price, this is a great treadmill. I’ve tried other treadmills with bulkier price tags that don’t perform the way this treadmill does. It is a little on the heavy side and bit noisy, but you will get that out of a treadmill that costs twice as much as this one.”

Something to that effect, anyway, tells the reader that the author has actually touched the treadmill they claim to be reviewing. If you haven’t actually tried the treadmill for yourself, why are you pretending to know so much about it?

It seems Treadmill Adviser has taken the information found on the manufacturers’ site, added a little flour and some fluff and pooped it out onto their table-built excuse for a website.

The only reason TreadmillAdviser gets above a D is because they do provide an in-depth description of the treadmills’ specs and features which can be quite useful. But don’t expect to find any kind of review from this site. It’s more like a beefed up products page found on a manufacture’s site. All they say are good things about the treadmill to try to get you to click through their affiliate link and make the purchase because they get a percentage of that sale.

Posted in Website Ratings

Leave a Reply

Your email address will not be published. Required fields are marked *